Therapy website design for Alma de Madre

Alma de Madre is a therapy brand founded by Karla Hernández, a bilingual therapist in Los Angeles, CA who specializes in maternal mental health. More than a website, Alma de Madre needed a digital home that felt honest, raw, and relatable for mothers navigating identity loss, exhaustion, postpartum depression, and trauma.

From the beginning, it was clear that the goal wasn't to simply “look professional online.” The goal was to build something real, a space rooted in emotion, nuance, and the reality of motherhood. Karla wanted her site to feel like a hug to the women she supports: Latina mothers and mothers-to-be who are often underserved and overlooked.

Create a website with a voice that feels warm, real, and grounded.
Attract ideal clients (Latina mothers and mothers-to-be) through clear messaging and SEO-optimized content.
Design a layout that feels editorial, soft, and soothing like a conversation, not a sales page.
Go beyond a "pretty website" and build a brand rooted in connection, visibility, and service.
Localize the entire website and blog strategy for Whittier,CA, aligning content with how women actually search for therapy in their area.

We began with brand messaging and content strategy, identifying key phrases, emotional pain points, and values Karla wanted to express always centering the lived experience of motherhood.
Next, we created wireframes with strategic CTAs, clear bilingual navigation, and space for blog content and resources to grow her SEO authority.
The design phase focused on muted, organic colors, and hand-picked imagery that reflects Karla’s grounded and honest tone. Every decision, from fonts to colors, was made with intention to mirror Karla’s therapeutic presence.
We created SEO-optimized landing pages for each of her key specialties (postpartum depression, anxiety, pregnancy loss, etc.) and localized them.
We also developed blog content with SEO strategy and internal linking to support visibility and long-term discoverability.