Alma de Madre is a therapy brand founded by Karla Hernández, a bilingual therapist in Los Angeles, CA who specializes in maternal mental health. More than a website, Alma de Madre needed a digital home that felt honest, raw, and relatable for mothers navigating identity loss, exhaustion, postpartum depression, and trauma.

From the beginning, it was clear that the goal wasn't to simply “look professional online.” The goal was to build something real, a space rooted in emotion, nuance, and the reality of motherhood. Karla wanted her site to feel like a hug to the women she supports: Latina mothers and mothers-to-be who are often underserved and overlooked.

• Create a website with a voice that feels warm, real, and grounded.
• Attract ideal clients (Latina mothers and mothers-to-be) through clear messaging and SEO-optimized content.
• Design a layout that feels editorial, soft, and soothing like a conversation, not a sales page.
• Go beyond a "pretty website" and build a brand rooted in connection, visibility, and service.
• Localize the entire website and blog strategy for Whittier,CA, aligning content with how women actually search for therapy in their area.

In the last 12 months of SEO

• 44% traffic increase and maintained keyword positions
• Website is ranking in 800+ keywords
• 191 clicks and average 35+ positions in a competitive market
• 98% of urls properly indexed 
• 25 form submissions (36% from Google & AI search)
• Working on more yearly link buidling to strengthen domain authority