Welcome to your Website Manager Experience
Watch the video
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A note on timelines.
Most SEO channels take 6 to 12 months to show meaningful movement. If you are not seeing traffic or clicks in the first few months, that is completely normal. We are building infrastructure, and the results come with time and consistency.
Your 12 Month Roadmap
Welcome to the team. We are so glad you are here. This is your guide to what the next 12 months look like together. Bookmark it, come back to it, and share it with anyone on your team who needs context on how we work.Start here: watch Natalia’s welcome video
A personal welcome covering the big picture of your retainer after launch, what to expect, and how to get the most out of working with us.Everything support related lives in one place
Logins, support tickets, video tutorials and quick answers, all on our support page. Start here
Your Slack channel and support system
Slack and email are your main lines to our team. Once you are set up in your dedicated Slack channel, that is where you will find us. Watch the 2 minute orientation Fractional SEO manager
Josh
Josh supports our agency with mentoring and SEO direction on every client. There is no direct line to him, and you can rest easy knowing he is a trusted part of the team. What you will find
Inside your channel
- Quick links to your website editor and CRM
- Video tutorials and quick answers on our support page
- A way to submit support tickets for any request
How support tickets work
When you submit a ticket, choose the business impact: Not urgent or Urgent. Tickets are handled first come, first served and typically take 3 to 7 business days, depending on priority. No meetings are included in your retainer. Our work is async by design, which means you have unlimited access to our team through Slack, and we support you with voice notes, Looms and messages. This is how we stay steady and deliver great results for every client. Months 1 to 3
Phase 1: Foundational SEO
Before we publish a single blog post, we build your foundation. This phase sets the stage for everything that follows.- SEO topic proposal. You receive a proposed plan for the year ahead of SEO content topics, organized into topical authority clusters built around your specialty and location.
- One time Google Business Profile optimization. We align your profile with the site structure we built for you, so your name, address, categories, services and keyword focus all match.
Included every year
Link building
Backlinks are one of the strongest trust signals Google uses, so building them is part of your retainer all year long. This includes:- Yearly directory submissions. We submit your site to free online directories to build backlinks to your domain, at website launch and again at each renewal. We may add an extra batch in between depending on team workload, and if you benefit from one, you will be notified.
- 1 press release per year. It gives your site launch an authority boost through small press sites. If you want a larger press package, we can custom quote a personalized PR campaign.
- Monthly press opportunities. Each month we look for chances for you to appear as an expert on other websites and in articles.
Every quarter
Quarterly content batches: your blog rhythm
Once your foundation is in place, we move into a steady quarterly content rhythm.- You receive 6 SEO optimized blog posts per batch, published across the quarter.
- Each batch arrives by email as individual Google Docs, one doc per post, so you can read, comment and edit right inside each one.
- You have a 14 day review window from delivery to send any feedback.
- If we do not receive feedback within 14 days, posts are auto published so your SEO plan stays on track.
- You are always welcome to edit inside your website editor after publishing. Our team cannot take revision requests once the 14 day window has closed.
Included monthly
Monthly PR opportunities
This is one of the highest leverage things we do for your SEO, and it asks one small thing of you.- How it works. Journalists and media sites regularly publish Q&A articles and ask for expert sources. When a question fits your specialty and clinical perspective, we send it to you by email or tag you in Slack for your approval.
- What we need from you is speed. These work on a first answer basis and move fast, often with same day or 5 to 10 day deadlines. Treat it like texting your professional opinion to a colleague: clear, honest and ready to be quoted as is. A few sentences in your own voice is exactly right.
- Why it matters. Every press mention becomes a backlink to your site, and backlinks are one of the strongest signals Google uses to judge how authoritative your domain is. A quick, publishable answer beats a polished one that arrives too late.
Month 6
Mid year check in
The first 6 months of SEO are naturally slow. That is normal, expected and not a sign that anything is wrong. We track your performance weekly inside Google Search Console, but meaningful data takes time. New URLs need to be indexed, content needs to be crawled, and Google needs to see consistent signals before it moves you up. At your mid year check in, we review:- Impressions. How often you show up in search results.
- Clicks. How often people actually visit your site from search.
- Indexing. Whether Google is finding and cataloguing your pages.
- Core page performance. If needed, we reassess the optimization of your key service and location pages, record a Loom with our findings and send you an updated plan.
Month 12
Year end KPI check in
At the end of your first 12 months, we sit down with your data and plan forward. This check in covers:- A full review of the past 12 months of SEO performance
- What is working and what we are adjusting
- Your plan for year two
Understanding these terms helps you read your results and set realistic expectations. SEO is a long game, and the clients who get the best results are the ones who understand what they are looking at.
| Term | What it means |
|---|---|
Impressions |
How many times your pages appeared in a Google search result, even if no one clicked. |
Clicks |
How many times someone actually clicked your link from a search result. |
Click through rate (CTR) |
The percentage of impressions that turned into clicks. |
Ranking or position |
Where your page appears in search results for a given keyword. Position 1 is the top. |
Indexing |
Whether Google has discovered and catalogued your page. Pages that are not indexed cannot rank. |
Keyword |
The search term you are trying to rank for, such as “therapist for anxiety in Austin”. |
Topical authority |
When Google sees your site as a trusted, in depth source on a specific subject. |
Backlink |
A link from another website pointing to yours. One of Google’s strongest trust signals. |
Domain authority |
A general score that reflects how trusted your overall website is in Google’s eyes. |
Google Business Profile (GBP) |
Your Google listing, the one that shows up on Maps and in local search results. |
Organic traffic |
Visitors who find your site through unpaid search results. |
Search Console |
Google’s free tool that shows how your site is performing in search. |
Our part
We are your SEO agency
We want to be transparent about how we work, because the clients who get the most out of this retainer understand it clearly. Our role is to build your authority on Google, and we show up fully committed to that: clear communication, consistent delivery, link building that benefits every client, and a long term strategy built around your practice. Your part
What this retainer does not replace
SEO is one channel. It works best when you are also doing your part to grow your business. Our most successful clients are the ones who:- Share their website and links with their network
- Build referral partnerships with other practitioners
- Ask peers for ethical Google Business Profile reviews
- Stay active in their professional community
- Keep doing the business development work that brings in clients directly
