Author website design for Laura Emprende

MARKETING FOR BOOK AUTHORS

About the project

Laura is a really talented editor from Argentina who lives in Mexico and has retired from her corporate career. She hired me because she already had a website on WordPress with a blog, but she wanted to level up and rebrand to represent a new phase in her business.

She was also looking to refine her SEO strategy and sought mentoring on her blog strategy to grow her traffic.

Project goals

Custom logo
Lead gen strategy with integration to CRM and email marketing
5 page website
Blog strategy

The process

We hopped on a strategy call to define her website goals, and after working through my website strategy workbook, Laura was thrilled with the results of her website copy. We incorporated her valuable input to ensure the messaging resonated with the specific niche she serves: aspiring authors.

The results

We created an elegant logo resembling a signature, with a dot symbolizing the idea that every person has the opportunity to leave their unique mark on the world—whether by becoming an entrepreneur or sharing their story.

Her website was carefully crafted to reflect the same brand mood and elements, using sales-focused storytelling to inspire visitors to explore her services and learn about the process of publishing a book with her.