Dietitian Website Design for Basic Habits
Bilingual Nutrition Counseling for Women & Families
About the project
Basic Habits is the practice of Isbel Cano, a bilingual Registered Dietitian Nutritionist based in Pharr, Texas. Isbel supports women and families across the Rio Grande Valley who are managing diabetes, prediabetes, PCOS, gestational diabetes, and childhood weight concerns, along with weight loss and pediatric nutrition, mostly through virtual sessions covered by insurance.
Isbel needed a website that showed how she works: building nutrition plans around a family's real kitchen, culture, and budget. Her approach keeps traditional foods like tortillas, caldo, and picadillo on the table, and she wanted families to feel from the first visit that working with her would feel realistic and judgment-free.
Project goals
- Build a warm, approachable brand that reflects culturally grounded nutrition care
- Speak directly to Latina women and families managing diabetes, PCOS, and other chronic conditions
- Create specialization pages for diabetes, insulin resistance, PCOS, fertility, gestational diabetes, and childhood obesity
- Launch location pages across the Rio Grande Valley so families can find a bilingual dietitian in their city
- Design a clean, earth-toned visual identity that feels calm and family-centered
The process
We started by clarifying Isbel's message and her "realistic, never restrictive" approach, then translated clinical topics like insulin resistance, PCOS, and gestational diabetes into warm, plain-language pages. The copywriting strategy kept every page bilingual-friendly and focused on real family life. We built a local SEO structure with specialization and city pages across the Rio Grande Valley, plus a free family meal planner to turn visitors into leads, all inside an earth-toned design that feels personal and calm.
The results
In the first weeks after launch (September 2026)
- Website is indexed and already appearing in Google for 15 keywords
- 143 impressions and first organic clicks within 3 weeks of launch
- Specialization and location pages live and ready to build local authority
- Free family meal planner in place to capture leads from day one


Client results we're obsessed with in our marketing agency...
61 inquiries 27% from Google & AI year 1 of SEO
37 inquiries 51% from Google & AI year 2 of SEO
28 leads in 6 months with a 60+ page custom site re-launch
Multi state ranking & 100%+ traffic increase after 12 months of SEO
96 inquiries 35% from Google & AI + 532% traffic increase first 6 months of SEO (Squarespace re-launch)
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