Therapy website design for Jackie Johnson

PRIVATE PRACTICE WEBSITE

About the project

Deeply Seen Psychological Services is the private practice of Dr. Jacquelyn Johnson, a licensed psychologist and coach based in Los Angeles, California, also serving clients in the San Francisco Bay Area through virtual therapy. While Jackie originally offered more general therapy and coaching services, our collaboration helped her anchor her brand into a clear and deeply resonant niche: Christian therapy for high-achieving women of color in leadership. Her mission is to help women reclaim peace, purpose, and emotional freedom through a faith-rooted, psychologically grounded approach.


This wasn’t just a visual rebrand. It was a powerful transformation in how Jackie speaks to her audience, owns her expertise, and positions her work online. We helped her step into this new direction with confidence, clarity, and strategy.


Project goals

  • Clarify her niche and rework the brand messaging to reflect a more specific audience.
  • Build a premium, editorial-style website that feels sacred, grounded, and aspirational.
  • Use SEO strategically to increase visibility among Christian women seeking aligned support.
  • Reorganize the website’s structure to support service-specific landing pages and growth-focused blog content.


The process

  • We started with deep brand messaging work: uncovering Jackie’s voice, faith-based values, client pain points, and differentiators.
  • Shifted the tone of voice to match her ideal client: smart, driven, yet longing for emotional and spiritual rest.
  • Designed a new homepage, services pages, and SEO-optimized blog strategy that speaks to Christian women navigating burnout, success-pressure, and faith disconnection.
  • Incorporated minimalist visual branding, and thoughtful typography.

The results

After 6 months of SEO from our legacy website management plan:


  • The website is now ranking for 200+ keywords, which is a very strong indicator that Google understands the site structure and niche.
  •  7 inquiries (2 of them directly from Google)
  • This is meaningful progress for 5 months of SEO with no paid ads and before we have consistent blogging volume published. SEO is a long term game that compounds on itself with time but it is a slow process especially in such a large market like LA and having organic leads already in such a competitive market is actually quite quick for SEO.

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Client results we're obsessed with in our marketing agency...


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61 inquiries 27% from Google & AI year 1 of SEO

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37 inquiries 51% from Google & AI year 2 of SEO

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 28 leads in 6 months with a 60+ page custom site re-launch

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Multi state ranking & 100%+ traffic increase after 12 months of SEO

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96 inquiries 35% from Google & AI + 532% traffic increase first 6 months of SEO (Squarespace re-launch)

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A tall website mockup with black-and-white fashion photos, bold text blocks, and minimalist layout.
Multi-section wedding inspiration webpage with beige, brown, and floral photos and text blocks
Promotional flyer with teal and orange sections, photos, and event details for a coaching workshop.