Counseling website design for Happy Autumn

GROUP PRIVATE PRACTICE WEBSITE

About the project

Happy Autumn Counseling & Supervision is the virtual group practice founded by Diana Beltran, a bilingual Licensed Clinical Social Worker-Supervisor (LCSW-S) specializing in evidence-based therapy for anxiety, OCD, trauma, and related life stressors. Diana’s practice supports adults, especially bilingual and first-generation women across Texas and Arkansas with compassionate, culturally competent care that meets clients where they are and helps them move toward balance, clarity, and emotional wellness. 


Through our collaboration, we helped Diana refine her brand messaging, clarify her specialty, and articulate her approach so that it resonates with the people she most wants to serve: individuals seeking therapy that feels authentic, supportive, and transformative. Her website now reflects not just what she treats but who she treats with voice, strategy, and confidence. 


This project wasn’t just a visual design, it was a strategic reimagining of how Diana shares her expertise online, elevates her professional identity, and positions Happy Autumn Counseling as a trusted home for healing, growth, and self-empowerment


Project goals

  • Defining her niche
  • Build a lead gen strategy and integration to email marketing platform
  • Create a local SEO strategy
  • Create a logo and mood baord that connected with her vibe and ideal clients
  • Launch a custom 5 page bilingual website that has evolved with extra sections like bios for her group practice, or new specializations requested over time as her practice has grown


The process

We had a strategy call and she went through my website strategy workbook to work on several thorough exercises to discover her brand voice and the calling for her niche.


After going through my workbook Diana realized that she had a deep calling to serve first gen latinas and wanted to focus on attracting women. Eventhough as a therapist she could speak to men, she wanted her branding to be feminine and playful.

The results

After 1 year of SEO from our legacy website management plan:

  • Website is ranking in 2k+ keywords
  • 500 website visitos every 3 months with targeted local traffic
  • On average 10 website inquiries per month directly from Google
  • We have established a strong presence in Dallas Texas and are starting to build local SEO in Arkansas

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Client results we're obsessed with in our marketing agency...


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61 inquiries 27% from Google & AI year 1 of SEO

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37 inquiries 51% from Google & AI year 2 of SEO

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 28 leads in 6 months with a 60+ page custom site re-launch

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Multi state ranking & 100%+ traffic increase after 12 months of SEO

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96 inquiries 35% from Google & AI + 532% traffic increase first 6 months of SEO (Squarespace re-launch)

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Multi-section wedding inspiration webpage with beige, brown, and floral photos and text blocks
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