Health and wellness copywriting website design for Shayna Grajo

HEALTH & WELLNESS COPYWRITING

About the project

Shayna Grajo is a health and wellness copywriter who was struggling to define her niche and offerings. We worked together in a custom website project where I helped her understand what made her different and how she could confidently sell her services with her personal brand.


Project goals

  • Define her niche
  • Define her offers
  • Lead gen strategy with integration to email marketing
  • Custom 5 page website


The process

We hopped on several calls to work together on her website strategy. After going through my website workbook Shayna was able to decide that she wanted to use her background in health and wellness as a yoga teacher and massage therapist to focus on the health and wellness copywriting niche.


She felt confident to embrace this new chapter in her life and business and was able to define her offers and new services.

The results

We created a custom website that showcases her unique approach to set intentions and light candles for every project she takes on. Her brand color palette is inspired in her vibe and energy as a person, a healer and a human that wants to humanize words for others.


After launching her website she felt more confident to market her services and sigend 2 clients and made $750 in just one week!

Hand stirring a layered iced coffee in a clear glass on a white table
Person sitting cross-legged on a chair, reading a magazine in a bright studio setting.

Client results we're obsessed with in our marketing agency...


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61 inquiries 27% from Google & AI year 1 of SEO

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37 inquiries 51% from Google & AI year 2 of SEO

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 28 leads in 6 months with a 60+ page custom site re-launch

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Multi state ranking & 100%+ traffic increase after 12 months of SEO

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96 inquiries 35% from Google & AI + 532% traffic increase first 6 months of SEO (Squarespace re-launch)

WANT TO KEEP EXPLORING?

A tall website mockup with black-and-white fashion photos, bold text blocks, and minimalist layout.
Multi-section wedding inspiration webpage with beige, brown, and floral photos and text blocks
Promotional flyer with teal and orange sections, photos, and event details for a coaching workshop.