Lactation consultant website design for Amamantando

LACTATION CONSULTANT

About the project

Jessica was overwhelmed with understanding what was the best way to market her business and look more professional. She had been thinking about launching a website but wasn't sure if the investment would be worth it or if she should focus her marketing efforts on growing her social media presence.


After we had a discovery call I told her all the things her website could be helping her achieve, but that it was her choice on what marketing effort to focus on.


She decided to take a leap of faith and work with me because she was sure that investring in her brand was a next step. She also had a lot of ideas going on and wasn't entirely sure what was the best way to organize her offers to close more clients.


Project goals

  • Use her current logo
  • Define her niche
  • Lead gen strategy with integration to email marketing
  • Integration to online bookings
  • 5 page website


The process

She worked through my website startegy workbook (and took almost a month to thoroguhly fill it out). While she worked on it she realized that she didn't want to speak to any type of moms, but to the modern millennial women who was in the dilemma of breastfeeding or going back to work.


This specificity allowed us to write really powerful website copy that directly spoke to the limitations, desires and pain points of women struggling with this dilemma.

The results

We created a unique website that with sales-focused storytelling that fit perfectly well with her current logo and represented the vision of this ideal client we wanted to attract.


We also helped her refine her offer structures so that her service and sales pages could clearly communicate the difference between her consultations or her program.


She wrote me an email a couple of months after her website launch saying she was so happy with her new website and that she had already gotten 2 new clients directly from her website and that they booked sessions with her.

Hand stirring a layered iced coffee in a clear glass on a white table
Person sitting cross-legged on a chair, reading a magazine in a bright studio setting.

Client results we're obsessed with in our marketing agency...


White checkmark inside a black circle icon

61 inquiries 27% from Google & AI year 1 of SEO

White checkmark inside a black circle icon on a white background

37 inquiries 51% from Google & AI year 2 of SEO

White checkmark inside a black circle icon

 28 leads in 6 months with a 60+ page custom site re-launch

Black circle with white check mark icon

Multi state ranking & 100%+ traffic increase after 12 months of SEO

White checkmark inside a black circle icon on a white background

96 inquiries 35% from Google & AI + 532% traffic increase first 6 months of SEO (Squarespace re-launch)

WANT TO KEEP EXPLORING?

A tall website mockup with black-and-white fashion photos, bold text blocks, and minimalist layout.
Multi-section wedding inspiration webpage with beige, brown, and floral photos and text blocks
Promotional flyer with teal and orange sections, photos, and event details for a coaching workshop.