Law Firm Website Design for Madero & Carriles

Bilingual Probate, Immigration & Business Law

About the project

Madero & Carriles Legal Group is a bilingual law firm founded by Valeria Carriles Martinez and Gustavo A. Madero, with offices in Los Angeles, Mexico City, and Guadalajara. The firm guides individuals, families, and business owners through legal matters that cross the U.S. and Mexico, with practice areas in probate, trusts and estate planning, immigration, and corporate and business law.

The firm needed a website that felt as human as its founders' own binational story. Their clients are often managing family, assets, or a business across two countries, and they need a legal team that understands that reality in both languages. The goal was to build authority in Los Angeles while giving the Mexico offices the same visibility and trust.


Project goals

  • Build a bilingual website in English and Spanish for cross-border clients
  • Create a local SEO strategy anchored in Los Angeles while representing the Mexico City and Guadalajara offices
  • Position probate, trusts, and estates as the lead practice area, supported by immigration and business law
  • Create specialization pages under each practice area, such as probate administration, trust litigation, and cross-border estate planning
  • Carry a warm, culturally aware voice through a professional law firm website


The process

We started with brand messaging built around the founders' binational story, then shaped a site structure with three practice area hubs, each supported by its own specialization pages. The local SEO strategy covered Los Angeles, the Inland Empire, and surrounding communities, with bilingual navigation so clients can move between English and Spanish easily. Across the home, about, and practice area pages, the copy stays warm, grounded, and clear for clients who need their cross-border situation understood.

The results

In the first 6 months of SEO

  • Website is ranking in 300+ keywords
  • 13.6k impressions and 500+ clicks from Google
  • Average position of 13 with a 3.7% click-through rate
  • 14 conversions, 64% of them from Google and AI search
  • 35% of all website sessions coming from organic search, plus visits from AI assistants

Client results we're obsessed with in our marketing agency...


61 inquiries 27% from Google & AI year 1 of SEO

37 inquiries 51% from Google & AI year 2 of SEO

 28 leads in 6 months with a 60+ page custom site re-launch

Multi state ranking & 100%+ traffic increase after 12 months of SEO

96 inquiries 35% from Google & AI + 532% traffic increase first 6 months of SEO (Squarespace re-launch)

WANT TO KEEP EXPLORING?