Therapy Website Design for Monica Helvie, LMFT

Trauma-Informed, Body-Based Therapy for High Achievers

About the project

Monica Helvie is a Licensed Marriage and Family Therapist and the founder of Insight Clinical Counseling. Her practice is based in Farmersville, Texas, and she serves clients across Rockwall, Heath, and the greater Dallas area, with telehealth where clinically appropriate. Monica works with high-achieving millennials, leaders, entrepreneurs, and first responders who look fine on the outside but feel maxed out underneath, using trauma-informed, body-based therapy that includes EMDR and somatic work.

Monica needed a website that carried the same calm authority she brings to her sessions: direct, grounded, and warm. Her clients are not looking for soft or vague solutions, so the site had to name anxiety, burnout, irritability, and emotional shutdown clearly, and show that these are signals from an overloaded nervous system, not character flaws.


Project goals

  • Position Monica as a trauma therapist for high-achieving millennial men and women
  • Build service pages for Individual Therapy for High Achievers and Therapy for Men
  • Create specialization pages for anxiety, EMDR, stress and burnout, trauma and PTSD, somatic therapy, and betrayal trauma and infidelity
  • Build a local SEO strategy focused on Rockwall and Heath, supported by pages across the surrounding DFW suburbs
  • Carry her direct, grounded voice through every page


The process

We started with the website copy workbook and brand messaging, where Monica named the people she does her best work with and the patterns she helps them change: overfunctioning, perfectionism, emotional suppression, and hyper-independence. That work became the core message of the site: "Survival helped you build the life you have. Regulation is what allows you to actually enjoy it." From there, we built the structure around her two anchor services and six specialization pages, with location pages that prioritize Rockwall and Heath, plus a free 5-Minute Reset guide to turn visitors into leads.

The results

In the last 6 months of SEO (April to September 2026)

  • Website is ranking in 360+ keywords
  • 7.5k impressions and 190 clicks from Google
  • Average position of 12.7 with a 2.5% click-through rate
  • Service, specialization, and location pages live and building local authority

Client results we're obsessed with in our marketing agency...


61 inquiries 27% from Google & AI year 1 of SEO

37 inquiries 51% from Google & AI year 2 of SEO

 28 leads in 6 months with a 60+ page custom site re-launch

Multi state ranking & 100%+ traffic increase after 12 months of SEO

96 inquiries 35% from Google & AI + 532% traffic increase first 6 months of SEO (Squarespace re-launch)

WANT TO KEEP EXPLORING?