Therapy Website Design for Shades of Healing Therapy
Trauma Therapy & EMDR for Women of Color
About the project
Shades of Healing Therapy is the practice of Jamie Fowler, LCSW, a therapist based in Sylmar who serves clients across Los Angeles, California. Jamie works with high-functioning women of color who look like they have it all together on the outside while running on empty on the inside. Through trauma therapy, EMDR, and inner child work, she helps them trace their patterns back to the relational wounds underneath.
Jamie came to us needing a website that felt as warm and direct as she is in session. Her work sits at the intersection of trauma, identity, and lived experience, and she wanted women of color searching for a therapist to feel seen from the homepage. At the same time, the site needed a clear structure so Google could understand her specialties and show her across the Greater Los Angeles area.
Project goals
- Position Jamie as a trauma and EMDR specialist for women of color
- Build dedicated pages for her specialties, including childhood and generational trauma, PTSD and C-PTSD, attachment, codependency, anxiety, couples therapy, and grief
- Create a local SEO strategy for Los Angeles and the surrounding neighborhoods, anchored by her Sylmar office
- Write copy in Jamie's grounded, warm, and direct voice
- Design a warm, minimalist visual identity that feels calming and personal
The process
Through the website strategy workbook and brand messaging, we built Jamie's positioning around the idea behind her name: every woman holds a true essence, and the shades that show up across her relationships reveal where she is whole and where she is still healing. We then turned that messaging into a full site structure with two flagship service pages for Trauma Therapy and EMDR Therapy, supported by specialty pages that build authority around trauma. The copywriting carried Jamie's lived experience voice into every page, and the local SEO strategy focused on the Los Angeles communities where her ideal clients live and work.
The results
In the first 2 months of SEO
- Website is ranking in 175+ keywords
- 2.3k impressions and 39 clicks from Google
- Average position of 23 in a competitive Los Angeles market
- 30% of all website sessions coming from organic search


Client results we're obsessed with in our marketing agency...
61 inquiries 27% from Google & AI year 1 of SEO
37 inquiries 51% from Google & AI year 2 of SEO
28 leads in 6 months with a 60+ page custom site re-launch
Multi state ranking & 100%+ traffic increase after 12 months of SEO
96 inquiries 35% from Google & AI + 532% traffic increase first 6 months of SEO (Squarespace re-launch)
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