ENT Website Design for Sinus Center
ENT & Sinus Surgery in Santa Fe, Mexico City
About the project
Sinus Center is the practice of Dr. Carlos Yáñez García, an otolaryngologist and surgeon with more than three decades of experience, based at Hospital ABC Campus Santa Fe in Mexico City. His work focuses on nasal, sinus, and ear conditions such as chronic sinusitis, deviated septum, sleep apnea, and Eustachian tube disorders, for both children and adults.
Many of his patients have lived with congestion, poor sleep, or recurring infections for years, often thinking it was normal. Dr. Yáñez needed a Spanish-language website that reflected the precision of his surgical work and spoke to those patients in the words they use to describe their symptoms. The goal was a site that explained the real cause of each problem and made it easy to take the next step.
Project goals
- Build a clear site structure covering treatments, surgeries, and conditions for nose, sinus, ear, and throat care
- Position Dr. Yáñez for patients in Santa Fe and nearby areas like Interlomas, Polanco, Bosques de las Lomas, and Naucalpan
- Speak directly to parents of children with breathing and sleep issues, and to adults living with chronic congestion and fatigue
- Present decades of surgical experience in a way that feels approachable
- Make it easy to request an appointment through WhatsApp from any page
The process
Using the brand messaging we developed together, we structured the site around how patients describe what they feel: trouble breathing, constant congestion, poor sleep, and infections that keep coming back. Pages are organized by treatment, surgery, and condition, with dedicated location pages for the areas Dr. Yáñez serves. The copy is built on the practice's core message, that these symptoms should not be part of everyday life, to reach patients who have been putting off care for years.
The results
In the first 2 months of SEO
- Website is ranking in 200+ keywords
- 4.7k impressions and 53 clicks from Google
- Average position of 10, close to the first page of Google
- 42% of website sessions coming from Google and AI search


Client results we're obsessed with in our marketing agency...
61 inquiries 27% from Google & AI year 1 of SEO
37 inquiries 51% from Google & AI year 2 of SEO
28 leads in 6 months with a 60+ page custom site re-launch
Multi state ranking & 100%+ traffic increase after 12 months of SEO
96 inquiries 35% from Google & AI + 532% traffic increase first 6 months of SEO (Squarespace re-launch)
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