Therapy website design for Stephanie Pool

Sitting in Sisterhood is the therapy and coaching practice founded by Stephanie Poole, a holistic therapist supporting women in postpartum, early motherhood, and major life transitions. Stephanie’s work is grounded, direct, deeply compassionate, and designed for high-capacity women who are ready to move beyond survival mode and into intentional healing and transformation.

Through our collaboration, we helped Stephanie clarify her message, own her powerful voice, and position Sitting in Sisterhood as a trusted space for mothers who want more than coping strategies. Her brand now reflects the emotional depth of her work, the multidimensional way she supports women, and the clarity of her leadership in the motherhood and mental health space.

This project wasn’t just about creating a beautiful website. It was about giving Stephanie a digital home that mirrors the safety, strength, and sisterhood she creates for every woman she supports.

Build a website that reflects Stephanie’s values: honesty, warmth, and maternal care
Create a calm and welcoming design that speaks to her niche audience of mothers and women
Ensure clarity of services and specialization in maternal mental health
Implement SEO strategy for local visibility in the Denver Metro Area
Write copy that feels like a conversation, not a pitch
Create a site that guides potential clients with minimal friction to book an intro call
Prepare a foundation for future resources, offerings, and blog content

We began with deep brand messaging work focused on clarifying Stephanie’s voice, values, and the lived reality of the women she supports in postpartum and early motherhood.
We refined the language so it speaks directly to high-capacity mothers who feel overwhelmed, isolated, or stuck between who they were before motherhood and who they are becoming.
We redesigned her homepage and core service pages to communicate safety, honesty, and empowerment, while also building a strong SEO foundation to reach mothers actively searching for real support.
We crafted a visual and content strategy that feels grounded, nurturing, and strong, reflecting Stephanie’s clear, compassionate, and deeply human approach to therapy and coaching

After 5 months of SEO from our legacy website management plan:

Website is ranking in 80+ keywords
11 clicks from Denver , which is exactly the type of traffic we want, however the low clicks in this city indicate that there is a bit of domain authority competition for the rankings to go higher as a brand new site.
Location pages have started getting impressions and in some locations they are ranking in position 5 approximately like lakewood or littleton , in Denver an average 9 position but all these have barely had under 10 impressions meaning Google is starting to recognize them
We haven't achieved organic leads from Google yet, but once the stats start to improve from more clicks in the local areas, we should start getting a few organic inquiries in the next 6-12 months of work