Website Design for The Therapist HQ
Private Practice Coaching & Education for Therapists
About the project
The Therapist HQ is the online education and coaching platform of Alicia Murray, a licensed therapist, group practice owner, and business coach based in Syracuse, New York, who serves therapists nationwide. Alicia helps burnt-out therapists in agencies and group practices launch and grow profitable private practices without hustle, guilt, or sacrificing the life they want.
Alicia started in community mental health and built her own practice, and later a group practice, while figuring out the business side on her own. She needed a website that felt like her: warm, honest, and practical, the therapist friend who has already done the scary thing. It also had to bring her courses, membership, and free resources together in one place and guide visitors from a free guide into her paid offers.
Project goals
- Build a warm, approachable brand for therapists who want sustainable private practices
- Organize the site around her core offers: the Launch Kit course, The HQ Community membership, and the Find Your Niche, Fill Your Practice marketing course
- Create SEO pages for private practice startup, starting a group practice, marketing for therapists, EHR for private practice, and counseling intake form templates
- Set up a funnel with a free guide, tripwire offer, order bump, and a 7-day welcome email sequence
- Reach therapists nationwide with practical content and free resources
The process
We started with the website copy workbook and brand messaging, where Alicia shared the story behind The Therapist HQ and the therapist she most wants to help: burnt out, underpaid, and overwhelmed by conflicting advice online. The copywriting strategy kept her voice honest without the hustle, normalizing the guilt so many therapists feel about wanting more income and freedom. We then built the site around her courses and membership, supported by SEO pages and free guides, and connected the funnel so new visitors can start with a free resource and move into her paid programs.
The results
In the last 6 months of SEO (April to September 2026)
- Website is ranking in 340+ keywords
- 385 clicks from Google
- Average position of 17 with a 3.4% click-through rate
- Free guides and funnel in place to grow her email list


Client results we're obsessed with in our marketing agency...
61 inquiries 27% from Google & AI year 1 of SEO
37 inquiries 51% from Google & AI year 2 of SEO
28 leads in 6 months with a 60+ page custom site re-launch
Multi state ranking & 100%+ traffic increase after 12 months of SEO
96 inquiries 35% from Google & AI + 532% traffic increase first 6 months of SEO (Squarespace re-launch)
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