Therapy Website Design for Millennial TheraMom

Millennial TheraMom is the therapy and educational platform created by Johanna Lee, a first-generation Latina therapist supporting postpartum mothers through culturally rooted mental health care. Her work blends therapy, education, community care, and holistic postpartum support for first-gen, Latina, and women of color navigating anxiety, burnout, identity shifts, and the emotional transition into madrehood.

Johanna needed a website that felt warm, grounding, and deeply human while clearly communicating the depth of her work. In addition to her therapy website, we also created a HighLevel sales page for her “Grounded Madrehood Escuelita,” a virtual learning community designed to support mothers through pregnancy, postpartum, and beyond.

Create a grounded and emotionally resonant website for postpartum mental health support
Clarify Johanna’s niche around culturally rooted postpartum therapy for first-gen and Latina mothers
Build a brand voice that blends therapist expertise with warm “comadre energy”
Design a soft, nurturing visual identity inspired by warmth, culture, and grounded motherhood
Develop a HighLevel offer page for the Grounded Madrehood Escuelita membership experience
Build a foundation for long-term community growth, education, and digital resources

We started with brand messaging and strategy work to help Johanna clarify the emotional heart behind Millennial TheraMom and create a website that felt grounding, warm, and culturally connected. The visual direction focused on soft motherhood imagery, earthy tones, and nurturing design elements aligned with her audience. We also structured the website to support therapy inquiries, free resources, YouTube visibility, and future digital products, while creating a dedicated HighLevel sales page for the Grounded Madrehood Escuelita community.