The ultimate list of ChatGPT Instagram prompts every therapist needs in their back pocket

If you’ve ever stared at a blank Canva screen thinking, “What the heck am I supposed to post this week?”—you’re not alone.

As a therapist or private practice owner, you didn’t sign up to become a content machine. But the pressure to “stay consistent,” “show up online,” and “create value” can turn Instagram into a second full-time job.

You want to reach more people. You want your voice to resonate. But… the content burnout is real.

That’s exactly why I created this post—to give you done-for-you Instagram content prompts, a simple strategy to repurpose them, and tips to plan 90 days of posts in just a few focused days—using ChatGPT and a few automations.

In case you’re new here…

I’m Natalia, and I help private practice owners like you create and manage a strategic, client-attracting website—without the tech headaches. If you want a business that works for you while you focus on your clients, you’re in the right place.

Through my website and funnel management services, I help therapists go from overwhelmed and invisible to confidently showing up with content that connects, converts, and builds a sustainable client base.

Instagram content strategy for private practice owners

Instagram isn’t just a place to be seen—it’s a place to start conversations, attract aligned clients, and build trust long before someone ever clicks “Book now.”

Here’s how I recommend you approach your content:

1. Carousel posts = education and storytelling
   
   
2. Reels = reach and awareness
   
   
3. Stories = relationship and daily connection
   
   
4. DMs = conversions and trust
   
   

But the problem isn’t what to post. It’s how to make it sustainable.

Why using AI is a must for not burning out

If you're trying to plan every caption from scratch, you're wasting hours every week—and making it harder on yourself than it needs to be.

Here’s why I recommend using ChatGPT (when prompted correctly):

• You’ll get fresh ideas and new angles for your niche
  
  
• You can repurpose one idea across multiple formats
  
  
• You’ll batch your content faster so you can stay consistent (without being glued to Instagram)
  
  

And no—it doesn’t sound robotic when done right. With the correct inputs, your content can be emotionally resonant, insightful, and authentically aligned with your voice.

My low-effort Instagram content planning system

Here’s a system I use with clients to create 90 days of content without overwhelm:

🧠 Step 1: Brain dump 90 days of content ideas

Open your Marketing Growth Hub (or a doc you already use), and start listing all the things you wish your ideal clients understood better about:

• Therapy
  
• Their symptoms or patterns
  
• Your approach
  
• Mindset shifts
  
• Progress and healing
  
  

🗂 Step 2: Organize your ideas by strategy

Sort your ideas into three categories:

• Attract – Posts that increase visibility and build connection
  
• Nurture – Posts that educate, normalize, and deepen trust
  
• Convert – Direct invitations to book, download a freebie, or reach out
  
  

Now break those ideas down into formats: carousels, Reels, Stories, or captions.

💬 Step 3: Set up DM automation with HighLevel

If you’re using Go HighLevel (affiliate link), you can automate your funnel entry points:

• Example: “Comment STRESS and I’ll DM you my free workbook”
  
• Then: Set up an auto-DM that sends your freebie and links to your next offer
  
  

It’s one of the easiest ways to grow your list straight from Instagram—and it works while you sleep.

✨ Want a setup like this? That’s exactly what I build here.

🧘‍♀️ Step 4: Batch your content

Use themed days to simplify:

• Day 1: Write outlines and captions using ChatGPT
  
• Day 2: Record Reels or design carousels
  
• Day 3: Schedule with Go HighLevel (affiliate link) or your content planner of choice
  
  

The ultimate list of ChatGPT Instagram prompts for therapists

Use these prompts directly in ChatGPT by customizing them to your specialty, niche, and tone of voice. (Example: anxiety, EMDR, postpartum therapy, neurodivergent affirming care, etc.)

📱Carousel Hook Prompts

Prompt:

“Give me 10 Instagram carousel hook ideas for a therapist who specializes in [insert your niche]. These should speak to common emotional struggles, misconceptions, or questions clients have before starting therapy. Keep the tone validating and emotionally resonant.”

🎬 Reel Hook Prompts

Prompt:

“Give me 10 emotionally engaging Reel hook ideas for a therapist who helps [describe your ideal client] overcome [core struggle]. These should grab attention in 3 seconds or less and speak directly to their lived experience.”

📱 Story Idea Prompts

Prompt:

“Give me 10 Instagram Story ideas for a therapist who wants to build connection and normalize mental health topics. Include a mix of personal insight, myth-busting, and soft CTAs that invite DMs or conversations.”

📱 Expert Tip Caption Prompts

Prompt:

“Give me 10 Instagram caption ideas for a trauma-informed therapist who wants to share client-empowering tips about [insert topic]. Keep it grounded, non-clinical, and reflective of a relational approach.”

📱 Personal Share Prompts

Prompt:

“Give me 10 caption ideas for a therapist who wants to share personal growth lessons and human moments in a way that builds trust with potential clients—without oversharing. Keep it reflective and professional.”

Want even more prompts, automations, and workflows?

If you love the idea of using AI and batching systems but want everything mapped out for you, you’ll love the Marketing Growth Hub.

Inside, you’ll get:

• A Notion content planning dashboard
  
• Pre-written AI prompts for therapists
  
• Caption formulas, hooks, and batching workflows
  
• Support from someone who gets both the strategy and the nuance of mental health
  
  

This is the system I wish every therapist had access to.

Final thoughts: You don’t need to post more—you just need better inputs

When you start with strong prompts, clear strategy, and repeatable systems, Instagram becomes a lead generator—not a time-suck.

If you’re ready to make your content work for you (instead of draining you), I’d love to support you.

👉 Explore my website + marketing setup services for therapists
👉 Or get started with the Marketing Growth Hub to simplify your content right now.

Related reads

• Instagram vs blogging: Which is better for your marketing? – Weigh the pros and cons of Instagram and blogging to find the best long-term marketing strategy for your private practice.
• 100 Instagram caption hooks and ideas for writing captions – A curated list of hook formulas to help therapists create scroll-stopping captions without spending hours brainstorming.
• 120 strategic healing Instagram captions for therapy – Done-for-you captions organized by niche, therapy style, and client stage to help you post with confidence and clarity.
• How to grow your private practice with zero social media presence – Learn how to attract clients without relying on social media by leveraging SEO, referral networks, and strategic website content.