Millennial TheraMom is the therapy and educational platform created by Johanna Lee, a first-generation Latina therapist supporting postpartum mothers through culturally rooted mental health care. Her work blends therapy, education, community care, and holistic postpartum support for first-gen, Latina, and women of color navigating anxiety, burnout, identity shifts, and the emotional transition into madrehood.

Johanna needed a website that felt warm, grounding, and deeply human while clearly communicating the depth of her work. In addition to her therapy website, we also created a HighLevel sales page for her “Grounded Madrehood Escuelita,” a virtual learning community designed to support mothers through pregnancy, postpartum, and beyond.

• Create a grounded and emotionally resonant website for postpartum mental health support
• Clarify Johanna’s niche around culturally rooted postpartum therapy for first-gen and Latina mothers
• Build a brand voice that blends therapist expertise with warm “comadre energy”
• Design a soft, nurturing visual identity inspired by warmth, culture, and grounded motherhood
• Develop a HighLevel offer page for the Grounded Madrehood Escuelita membership experience
• Build a foundation for long-term community growth, education, and digital resources

After launching the website and beginning SEO work, the platform has started building steady organic visibility and attracting the right local audience.

• The website has generated more than 1,000 Google impressions since launch
• The average monthly website traffic is around 450 views
• The site receives an average of 10–14 monthly organic clicks
• Most organic traffic is currently coming from Los Angeles, which aligns with the desired target audience and location strategy