Therapy website design for Richard De La Garza

THERAPY FOR VETERANS

about the project

Richard De La Garza is an LCSW, doctoral candidate, and trauma-informed therapist serving veterans and leadership professionals in San Diego, California, and New York. His work integrates trauma therapy, social justice, neurodiversity-affirming care, and systems leadership to support veterans, first-generation scholars, BIPOC communities, and neurodiverse clients. The goal of this project was to create a website that could communicate the depth of his clinical work, leadership philosophy, and Freire-inspired approach in a way that felt grounded, strategic, and deeply human.

project goals

  • Create a grounded and strategic digital presence for Richard’s therapy practice serving veterans and high-responsibility individuals
  • Position his work around trauma-informed therapy, leadership, PTSD recovery, and systems-based healing
  • Build a website that spoke directly to veterans, first-generation professionals, BIPOC clients, and men navigating identity, pressure, and life transitions
  • Develop messaging rooted in dignity, leadership, accountability, and real-world lived experience
  • Design a professional and emotionally grounded website aligned with Richard’s academic, military, and clinical background

the process

We began with deep brand messaging and strategy work focused on Richard’s experience supporting veterans, high-responsibility professionals, and men navigating trauma, identity, leadership, and life transitions. Through the workbook process, we clarified how to translate his military-informed perspective, therapeutic approach, and leadership philosophy into grounded and accessible website copy. The final direction focused on creating a structured, emotionally grounded, and trustworthy digital presence that balanced professionalism, strength, emotional depth, and real human connection.

the results

After a few months of launch and consistent SEO implementation, Richard’s website is beginning to build steady organic visibility on Google without paid advertising.


  • The website currently averages around 200 monthly impressions and 8–9 organic clicks per month.
  • Most website visibility is currently coming from Ashburn and San Diego.
  • The website maintains an average CTR between 3% and 5% monthly.

Some of our clients have...

Grown their website traffic to 500+ targeted local clicks in their area in the first year of SEO

Received 30+ conversions per month on a $1k ad spend getting consistent aligned leads for their practice

Expanded into a group practice and reached multiple local areas without lifting a finger or touching their website at all.

Gotten their first organic leads 2 weeks after launching their site

WANT TO KEEP EXPLORING?