How much is Go HighLevel? Plus your online business cost calculator breakdown

If you’re a coach, therapist, or service provider trying to grow online without being glued to your laptop all weekend, one of the biggest questions you’ve likely asked yourself is:

“How much should I be spending to run my business efficiently—and is Go HighLevel worth it?”

You’re not alone.

Between your website platform, email marketing, CRM, scheduler, funnel builder, course platform, Zapier automations, and that VA you brought in just to connect everything… the costs pile up fast.

It’s no wonder people are burned out before they even sell their first product or fill a program.

That’s why today, I’m breaking down:

• Exactly how much Go HighLevel costs
  
• What features you’re actually getting for that monthly price
  
• How it compares to other tools
  
• A full cost breakdown of what you’re probably spending right now
  
• Whether you should DIY or let someone like me build it for you
  
  

Let’s do the math—and help you finally feel in control of your business backend.

In case you’re new here…

I’m Natalia, and I help private practice owners, coaches, and holistic practitioners create and manage a strategic, client-attracting website—without tech headaches or funnel fatigue.

My clients are smart. Experienced. Passionate. But they’re also tired of wasting time managing 12 different tools just to keep their business running.

Through my website and funnel management services, I use Go HighLevel as the automation engine that powers it all—while still delivering aesthetic, high-converting websites on the front end.

So… how much does Go HighLevel cost?

Go HighLevel has two primary pricing plans:

$97/month – Starter Plan

Best for solo business owners. This includes:

• Funnel and website builder
  
• Unlimited email and SMS marketing
  
• CRM and sales pipelines
  
• Calendar/scheduler system
  
• Workflow automations
  
• Online course/membership hosting
  
• Review requests and reputation manager
  
• Custom forms and surveys
  
• 1 user + 1 account
  
  

Perfect if you’re a coach, therapist, or online service provider who just needs a backend system to support your site and offers.

$297/month – Agency Unlimited Plan

Best for those building multiple brands or running client businesses.

Includes everything above, plus:

• Sub-accounts for multiple businesses
  
• Team and client logins
  
• Custom white-label branding
  
• Affiliate tracking
  
• Agency-level controls
  
• Additional support options
  
  

If you're an agency or coach with multiple brands or clients, this is ideal. But for most practitioners, the $97 plan is more than enough.



👉 Start your Go HighLevel trial here (affiliate link)

What tools does Go HighLevel replace?

To really understand the value, let’s break it down tool by tool.

Even conservatively, you're replacing $250–$500/month in software.
And that's before you count the time you spend managing them all.

The hidden costs of DIY systems

Now let’s talk about the costs people don’t factor in when they’re “saving money” by sticking with disconnected tools:

• Hours spent troubleshooting automations
  
  
• Missed opportunities from broken links or lost leads
  
  
• Manual work like sending follow-ups, setting reminders, or updating forms
  
  
• Hiring a VA just to manage the mess (easily $300–$700/month)
  
  
• The mental overhead of managing 6–12 disconnected tools that don’t scale well
  
  

In the beginning, you think you’re being scrappy. But after a few months, it’s costing you far more than $97/month in lost time, energy, and sanity.

Let’s break down the cost of building an online business (with and without HighLevel)

Without HighLevel (DIY)

• Squarespace: $28/month
  
• Calendly: $15/month
  
• Flodesk: $38/month
  
• Zapier: $30/month
  
• Kajabi (mid-tier): $119/month
  
• Dubsado: $40/month
  
• VA to manage all the above: $400/month
  
  

Total = $670/month + your time

With HighLevel

• Go HighLevel: $97/month
  
• Me (Natalia) to set it up beautifully and manage it monthly: varies (custom plans)
  
• No VA, no duct-taping, no burnout

The ROI of investing in a smarter system

If Go HighLevel saves you 5–10 hours a month, that’s already worth the investment.
But when it’s set up correctly, it also:

• Converts more leads (through automated nurturing and better follow-up)
  
• Creates better client experiences (automated onboarding, reminders, etc.)
  
• Makes your business feel more “pro” and trustworthy
  
• Opens the door to passive income with hosted courses or memberships
  
• Gives you the confidence to grow (instead of fearing the tech)

And if you're working with someone like me, you also get:

• An SEO-optimized, design-forward website (built on Duda)
  
• Funnels that match your voice and offer strategy
  
• Monthly SEO add-ons
  
• A backend system that just works
  
  

Learn more about my website + HighLevel management service here →

Can you afford $97/month?

Let’s put it into perspective. If you book just one new client a month at $150 per session, you’ve already made your money back—and then some. Add in a few digital product sales (say, three at $47 each), and you’re at another $141. Plus, if HighLevel saves you just five hours of admin time each month—and your time is worth $50/hour—that’s an additional $250 in saved effort. Altogether, that’s over $500–$900 in value each month from a platform that costs just $97. In other words, if HighLevel helps you land even one more client or frees up a few hours, it’s already paid for itself.

Final thoughts: Go HighLevel is the most cost-effective platform—when used right

HighLevel isn’t “cheap”—but it is efficient.
When your business backend is integrated and automated, you stop leaking time, energy, and money.

But remember: it’s not just about the tool. It’s about the setup.

If the idea of connecting all the pieces overwhelms you—or you’re tired of relying on a VA who doesn’t understand strategy—I can help.

👉 Start your free Go HighLevel trial here (affiliate link)
👉 Or let’s build a beautiful, done-for-you website + marketing system that finally supports the way you want to work.

Related reads

• Go HighLevel review: My hot take for coaches and practitioners – A brutally honest review of Go HighLevel's pros, cons, and why I recommend it with proper setup support.
• The Go HighLevel features no one tells you about (and why I still recommend it) – A full breakdown of Go HighLevel’s features, what it actually replaces, and how to know if it’s right for your business.
• Everything you need to know about Go HighLevel support before you use this tool – A clear breakdown of what kind of support HighLevel actually offers and what to do if you’re not tech-savvy.
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• ThriveCart vs SamCart: Which is better? (In-depth comparison) – Compare these two top checkout platforms and see which one actually supports your long-term business growth.
• ThriveCart vs ClickFunnels: Which is best for coaches? – If you’re a coach or course creator, this review helps you choose the platform that fits your style and structure.
• ThriveCart vs Kajabi: Which platform is best for coaches? – Discover which tool gives you the most value depending on your needs, goals, and technical skill level.